If you’re like most coaches, consultants and authors, you love what you do but wish you had more influence, more clients and more money.
Are you frustrated when you see your competitors speaking at industry conferences while you sit in the back of the room – even though your message is more relevant, more interesting and more ground-breaking? Perhaps you do get invited to submit proposals for speaking, but feel like you are attending a cattle-call audition and you rarely get the part.
Naturally, you’ve gained a lifetime of experience working with interesting clients, or ground-breaking companies and you’ve created a new slant on the industry, but no one knows this – except you and a small following.
You’re frustrated that other people who know less than you do are basking in the glory of fame but you are relegated to the back seats of conferences.
You get prospects to call you, but it is a hard sell to get them to buy. You have to overcome objection after objection after objection.
Perhaps you’ve bought info products and books to help build your profile, but you never followed through with them. Perhaps you need to work with a person who can motivate you and hold you accountable.
Problem 1:
You aren’t getting prospects to call you and when they do, you have to convince them that you are better than any number of other people they’ve called. You feel like a commodity instead of a priceless, valuable resource.
Problem 2:
You aren’t getting high fees that your colleagues are receiving because you aren’t well known, well positioned or well branded.
Problem 3:
You don’t know how to raise your brand image. So reporters continue to quote your competitors and you get mad whenever you see their names in print.
You can be known as a leader in your industry. And why not? You have unique ideas and a record of success. Why shouldn’t the world know who you are?
You can have reporters call you and quote you in prestigious publications and the national media. After all, you have interesting ideas, a unique perspective and lots of great stories, case histories and testimonials to back you up.
You can have meeting planners to ask you speak to large audiences. And why shouldn’t they? After all, you are a good presenter, can think on your feet and interact with audiences with ease and style.
Best of all, you want to charge what you are worth and you will get it, because clients will see the value you bring to the table.
People come to me every week of the year with those problems.
The Thought Leadership Program will raise your visibility and credibility so you can easily attract clients, raise your fees and truly help them reach their goals.
When people see your name, they will immediately know who you are and what you stand for.
When meeting planners decide to hire someone like you, they immediately think of you and no one else. You become the “gotta have” person.
When you hold new business meetings, prospects are pre-sold and want to work with you. It’s only a matter of defining the scope of the program and arranging for payment of your fee.
When you walk into a room, people line up to talk to you and ask for your opinion or for your help. You’ll be the Big Man on Campus for your industry or market.
There are several key benefits to this program.
You’ll be recognized for the thought leader and expert that you are. When you walk into a room, people will want to talk to you and seek your opinion. You’ll be the American Idol, not an Idle American.
You’ll be able to charge more for your services because experts can charge higher fees and clients expect to pay more for true expertise.
You’ll attract more clients because everyone will know who you are, what you do and how they can benefit by working with you. You’ll be known as the “must have” speaker, consultant or coach.
Let me explain the structure of the Thought Leadership Program.
There are two programs – “As Needed” and “Personal Trainer”
In the “As Needed” program, we can meet any number of times you like, for 1 hour sessions. You can ask me anything – advice, brainstorming creativity, feedback, editing or accountability. Whatever it takes is fine with me. If you need only one session, that’s fine. If you’d like to schedule additional sessions at any time, that’s fine. The important thing to remember is that this session is totally customizable to YOUR needs and YOUR agenda.
In the “Personal Trainer” program, we’ll follow a training schedule. At the beginning of the program, you and I will decide with skills and tactics you need help with. I’ll create an agenda so that we will focus on one skill or tactic each month. I’ll show you how to master that tactic and you will implement it (i.e. Video marketing, press release, webinar, etc.)
You’ll learn how to create and implement the Thought Leadership Program that is right for you. You’ll learn the correct tactics to implement the strategy to reach your goals.
This program is offered in 3, 6, 9 and 12 month programs. Details will be explained when we discuss your personal situation.
You’ll be able to ask an unlimited number of questions by email between each session.
We’ll adjust the program to meet your needs, your challenges and your real-life concerns.
In addition, you’ll have free access to new teleseminars and webinars I conduct in the next year. These sessions will include interviews with leading experts in their fields who are eager to share their thought leadership ideas with you on topics that can help you right away.
This program is not right for everyone.
If you want to have more influence so you can spread your ideas, get more clients and charge higher fees, this program is right for you.
This program can help you no matter where you are in your journey.
If you’ve published a book, we can help take you to the next level of thought leadership.
But you don’t have to have published a book or be a big-name speaker or a top-of-mind consultant right now. You don’t even have to have any ideas in print because you’ll learn how to get those ideas out of your head and into print and spread across the web. After all, if you knew how to do this right now, you wouldn’t need this program. You’d be coaching others how to do it.
If you want to get started on the path to becoming the “go-to expert,”I invite you to a “Marketing Strategy Session”.
Just fill out this simple form so I can learn more about you and I’ll contact you within one (1) business day to set up a time when we can meet by phone or SKYPE.
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(If you have any challenges registering, please e-mail me.)
I’m looking forward to helping you.
All the best,
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Dan Janal
Founder, PublicityLeadsToProfits.com